C&C in the Media

The New Definition of Luxury: Why Beauty Needs Purpose

The idea of luxury is undergoing a profound evolution, shifting from a focus on aesthetics to a deeper emphasis on purpose. After years spent crafting beautiful spaces, from superyachts to Mediterranean homes, Francois Coertze has come to believe that beauty alone is no longer enough. Today, true luxury must ask why something exists, who it benefits, and what legacy it leaves. In Mallorca, this shift is especially visible as the island embraces a more thoughtful, responsible approach to architecture.

At Coertze & Clacher, this philosophy translates into homes shaped by their landscapes and built with materials that honour the island’s heritage. Local stone, lime render, and timber are paired with artisan craftsmanship and contemporary design. Renewable energy, water-saving systems, and biodiversity-rich gardens come standard. The result is homes that feel timeless, function beautifully, and tread lightly, a merging of aesthetics and ethics that defines modern Mediterranean living.

But the studio’s commitment extends beyond sustainability. Each project contributes to affordable housing initiatives across Mallorca, ensuring that luxury development supports the wider community. This aligns with a growing trend across Europe: buyers seeking authenticity, responsibility, and homes with a story. For Coertze & Clacher, luxury with purpose is more than a philosophy, it’s a movement toward homes that enrich both people and place. In the end, the greatest luxury is not ownership, but contribution.

Full article: https://gandjtheedit.com/luxury-with-purpose-mallorce-coertze-clacher/

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