C&C in the Media

The new definition of luxury: Beauty with purpose in Mallorca

Luxury today is no longer defined solely by beauty or craftsmanship, but by intention. Francois Coertze reflects on a shift happening across Mallorca – and beyond – where people increasingly seek spaces that don’t just look extraordinary but contribute meaningfully to the environment and the community. This idea of luxury with purpose resonates deeply, especially as more homeowners crave experiences rooted in integrity, authenticity, and a sense of belonging.

At Coertze & Clacher, this philosophy begins with the land itself. Each project is shaped by its surroundings: the terrain, the light, the breeze, and the island’s natural rhythms. Materials are chosen for their heritage and sustainability; Mallorcan stone, timber, breathable lime render, native gardens, and renewable energy systems. These homes are designed to feel as though they’ve always been part of Mallorca’s landscape, whispering rather than shouting, grounded in craftsmanship and place.

But purpose-driven luxury goes further. A portion of profits from every project supports affordable housing initiatives on the island, ensuring that those investing in Mallorca also give back to Mallorcans themselves. This is the new exclusivity: thoughtful, ethical, and future-facing. As Coertze writes, real luxury is not defined by what we own, but by what we contribute and in this, Mallorca is leading a meaningful movement.

Full article: https://lux-life.digital/luxury-with-purpose-mallorca-homes/

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